Weather Kids Campaign takes centre stage for World Meteorological Day

21 March 2024

The World Meteorological Organization has joined with the UN Development Programme and the Weather Company on a new Weather Kids campaign with weather forecasts from the future to mobilize climate action today on behalf of future generations.

Key messages
  • World Meteorological Day celebrates At the Frontline of Climate Action
  • Weather Kids will be aired in more than 80 countries
  • Campaign mobilizes action on behalf of future generations
  • Climate crisis is the defining challenge for humanity

The campaign features children from around the world reading a fictitious – but scientifically-based – weather forecast. It was launched ahead of World Meteorological Day on 23 March which takes the theme At the Frontline of Climate Action

The young TV meteorologists warn viewers that rising temperatures will continue to bring more of the catastrophic risks to people and the global economy, including a projected impact on 94% of the world’s children, threats to food security and a potential rise in taxpayers’ bills globally of trillions of US Dollars. 

The segment ends with a powerful plea from the children: “It’s not just a weather report to us. It is our future.” The campaign provides a link for adults to sign a pledge to act through voting, making financial decisions that align with sustainability, and educating themselves on climate solutions and climate action in their own country.

“The climate crisis is THE defining challenge that humanity faces and is closely intertwined with the inequality crisis. The year 2023 was by far the hottest on record, as were the last 9 years,” said WMO Secretary-General Celeste Saulo. 

“Extreme weather events are increasing, and have huge socio-economic impacts - heatwaves, floods, droughts, wildfires and intense tropical cyclones. Meteorological and hydrological services and scientists worldwide are sounding the Red Alert and are scaling up efforts to deal with the challenge,” she said.

World Meteorological Day on 23 March spotlights the vital role of National Meteorological and Hydrological Services in saving lives and livelihoods.

The work of the WMO community is indispensable to climate action and to the Sustainable Development Goals across the board. The work is of huge societal importance: reducing hunger and poverty; improving health and well-being; ensuring clean water and affordable and clean energy; protecting life below the water and life on land; and making our cities and communities more resilient to climate change.

WMO, its Members, and its partners drive the full value cycle, from science to services to action for the good of society. It advances knowledge of our Earth system, monitors the state of the climate and water resources, provides scientific information to inform greenhouse gas emissions reductions and delivers climate services and early warnings to support climate adaptation.

Science is central to solutions and can supercharge progress on the SDGs across the board.

Many National Meteorological and Hydrological Services have collaborated in the production and diffusion of the Weather Kids campaign, which will air on news channels in more than 80 countries around the world.

It is launched at the high-level World Meteorological Day ceremony in Geneva. The event will be webcast around the world.

“The Weather Kids add a powerful voice to alert us to a future that will certainly materialize if we do not take meaningful climate action today,” said Achim Steiner, UNDP Administrator. “Continued inertia on climate change will lead to an increasingly uninhabitable planet for the ‘kids of today’ and future generations. We can only course-correct if we move at speed and scale now. That includes decarbonizing our economies and advancing access to affordable, clean energy for all; protecting and restoring our natural world; and empowering communities to have their say in their countries’ climate pledges.”

The campaign is supported by global celebrities and UNDP Goodwill Ambassadors, including Oscar-winning Malaysian actor Michelle Yeoh, American actor Connie Britton and Danish actor Nikolaj Coster-Waldau.

The Weather Kids campaign, created in partnership with the UN Environment Programme and The Weather Channel, calls for urgent climate action for the next generations.

The World Meteorological Organization (WMO) is a specialized agency of the United Nations responsible for promoting international cooperation in atmospheric science and meteorology.

WMO monitors weather, climate, and water resources and provides support to its Members in forecasting and disaster mitigation. The organization is committed to advancing scientific knowledge and improving public safety and well-being through its work.

For further information, please contact:

  • Clare Nullis WMO media officer +41 79 709 13 97
  • WMO Strategic Communication Office Media Contact