Weather Kids Campaign
The World Meteorological Organization has joined with the UN Development Programme and the Weather Company on a new Weather Kids campaign with weather forecasts from the future to mobilize climate action today on behalf of future generations.
The young TV meteorologists warn viewers that rising temperatures will continue to bring more of the catastrophic risks to people and the global economy, including a projected impact on 94% of the world’s children, threats to food security and a potential rise in taxpayers’ bills globally of trillions of US Dollars.
The segment ends with a powerful plea from the children: “It’s not just a weather report to us. It is our future.” The campaign provides a link for adults to sign a pledge to act through voting, making financial decisions that align with sustainability, and educating themselves on climate solutions and climate action in their own country.
The Weather Kids campaign, created in partnership with the UN Environment Programme and The Weather Channel, calls for urgent climate action for the next generations.