Why, What and How of the PPE (in WMO context)

PPE = Public-Private Engagement Engagement 

With the private sector (or business sector) refers to any type of interaction with private/business entities, with different objectives, ranging from informal talks and discussions, to knowledge-exchange platforms, to full-fledged partnerships entailing funding or brand asset exchanges. These engagements may be implemented through different modalities, including but not limited to partnering, and may entail different levels of public exposure.