Global Platform elevates risk communication as essential for disaster risk reduction
News was produced by: UNDRR
Geneva, Switzerland, 6 June 2025 - Recent analysis by the International Federation of Red Cross and Red Crescent Societies reveals significant gaps remain in early warning coverage globally, with many government alerts lacking clear instructions or multilingual accessibility. Risk communication serves as the bridge between detecting threats and taking protective action-when messages fail to resonate with audiences in a way that leads to action, even the most advanced early warning systems may not be effective.
"Countries must look beyond technology alone. We must strengthen the weakest links in the early warning chain - between systems and people, between warning and response, and between authority and trust" said Kamal Kishore, Special Representative of the UN Secretary-General for Disaster Risk Reduction.
This call to strengthen communication systems was echoed throughout the Global Platform sessions.
Risk communication gains prominence
Recognition of communication's essential role was evident throughout this year's Global Platform for Disaster Risk Reduction, which featured an increased focus on risk communication across multiple sessions and events. The conference included its first dedicated thematic session centered on risk communication, signaling the international community's growing understanding that effective communication is fundamental to disaster risk reduction.
A key focus emerged around strengthening the Early Warnings for All initiative, which aims to ensure no one is left vulnerable during disasters. Sessions like, "Bridging the Gap: Critical Media's Role in Strengthening Alerts and Enhancing Disaster Preparedness," highlighted a stark reality: when disasters strike, people often rely on local radio, television, or community messaging groups like WhatsApp for information, rather than formal government alert systems alone. This recognition drove discussions about media's role not merely as a projector of warnings, but as a trusted intermediary between experts and the public.
Sessions explored how to develop clear, accessible, and inclusive communication frameworks that address accessibility gaps and ensure technical systems reach last-mile communities. The focus on media partnerships reflects the urgent need to strengthen coordination between media, governments, and disaster risk reduction agencies for more effective messaging, while investing in inclusive communication approaches including sign language, Braille, and audio alerts.
"Media has an absolutely critical role in this whole process," said Mr.Kishore. "This is not just a technical problem which scientists do. This is something which has to be conveyed to the general public in an easily understandable, usable, actionable way and that is something that media does much better than any scientist could do."
Innovation on the Ignite Stage
Throughout the Global Platform, the Ignite Stage showcased cutting-edge approaches to risk communication that exemplified the shift toward more engaging, accessible, and community-centered messaging. These brief but impactful presentations demonstrated how creativity and technology can transform how disaster risk information reaches and resonates with diverse audiences.
Presentations included virtual reality classrooms for disaster and climate education, offering immersive learning experiences that help students understand hazards in ways traditional textbooks cannot. Creative risk communication initiatives honored the legacy of Pablo Suarez, a pioneer in using games and creativity for disaster preparedness, while sessions on "serious fun" explored how to communicate risks through engaging formats.
These presentations reinforced that effective risk communication must move beyond technical messaging to content and formats that capture attention, engage emotions, and inspire action.
Shifting communication approaches
The thematic session on Enhanced Risk Awareness and Communication revealed both challenges and pathways forward for effective risk communication.
"You can't logic people into preparedness. You have to move them. We're losing people's attention and in a disaster, attention is everything. So let's get creative let's use formats people already love," said Barrise Griffin, Youth Delegate and DRR expert from the Bahamas.
A fundamental finding emerged: while new technologies offer greater opportunities for communities to connect and self-organize, the most vulnerable groups-young persons, persons with disabilities, migrants, displaced persons, and indigenous communities-are often forgotten in risk communication efforts.
Session panelists emphasized the need to move beyond one-way messaging toward genuine dialogue where communities become partners rather than passive recipients. Speakers showcased innovative approaches that prioritize human connection alongside technological advancement, from survivor storytelling projects that build awareness through lived experience to platforms that translate technical forecasts into local languages and cultural contexts.
Creating trust through community partnership
The various sessions revealed trust and localisation as fundamental infrastructure for effective risk communication-without them, even the most advanced warning systems can fail to motivate protective action. Trust must be built through consistent engagement with communities, using local messengers and voices that people can relate to and believe.
This insight connects directly to the challenge of misinformation and disinformation, which was identified as growing threats amplified by social media. Building resilience against misinformation and disinformation requires establishing trusted communication pathways before disasters strike, creating relationships that can withstand the information overload that often accompanies emergencies.
Rather than viewing populations as passive recipients of warnings, these sessions emphasized the need to position communities as active partners with valuable knowledge, experiences, and capabilities. When people feel heard and involved in risk conversations, they develop greater agency to assess their situations and take protective action.
Effective risk communication must go beyond translation to cultural adaptation, incorporating local culture, languages, music, and trusted community voices. This ensures that risk information not only reaches communities but resonates with their lived experiences and decision-making processes. Several examples demonstrated this principle in action: platforms that contextualize weather forecasts into local languages, child-centered preparedness programs that build lasting cultures of safety, and community-based approaches that integrate traditional knowledge with modern early warning systems.
The emphasis on localisation extends to involving communities in designing the systems themselves, particularly ensuring that persons with disabilities help create accessible early warning approaches that address their specific needs and experiences.
"Trust is the most powerful infrastructure in disaster preparedness because building the trust takes time, consistency and humility but without it even the best systems can fail," said Dr. Nairwita Bandyopadhyay, Assistant Professor and Winner of WIN DRR Award 2024 from Haringhata Mahavidyalaya, India, during the thematic session on risk communication and education.
Building resilient communication systems
As the Global Platform comes to an end, the focus on risk communication signals recognition of communication as critical infrastructure for disaster resilience. The discussions demonstrate that effective early warning requires not just detecting hazards and issuing alerts, but building the social foundation that enables communities to receive, understand, and act on risk information.
The path forward requires sustained investment in inclusive communication approaches that prioritize trust-building, community engagement, and accessible design. It demands moving beyond traditional top-down warning systems to embrace dialogue-based approaches that respect local knowledge while leveraging technological innovation responsibly.
When hazards threaten, everyone deserves clear, actionable information delivered through trusted channels in ways that resonate with them and empower their response. The Global Platform's elevation of risk communication marks a crucial step toward making that vision reality.